overview
Event Footprints approached us with an outdated website that no longer reflected their core offering: helping businesses and event organisers measure and maximise the business impact of their events through actionable data insights. Their platform focuses on capturing and analysing attendee behaviour to deliver valuable metrics that drive event strategy and improve ROI.
challenge
The existing website presented several challenges. It lacked a modern aesthetic and usability, which made it difficult to engage today’s audience effectively. The messaging and layout did not clearly communicate Event Footprints’ services or their unique value propositions, leaving users unsure about the benefits of their platform. Additionally, the new website had to be built on the HubSpot CMS, requiring custom development to ensure scalability, seamless integration with their CRM tools, and ease of management for their team.
solution
Our team approached the project with a user-centered and collaborative mindset. The design was reimagined from the ground up using Figma to create a visually appealing and intuitive layout that reflects Event Footprints’ mission and values. Every element was crafted to highlight their expertise and to improve navigation for users. The content was also reorganized to bring clarity and accessibility to their offerings, ensuring that potential clients could quickly understand the value Event Footprints delivers.
result
The redesigned website has transformed Event Footprints’ digital presence. Visitors now enjoy a modern and easy-to-navigate platform that effectively communicates the company’s mission and services. The streamlined design and restructured content allow users to quickly grasp the benefits of Event Footprints’ offerings, leading to increased engagement. Website traffic +20% Conversion rate +28%