Gwenchana runs KOL campaigns together with Creasa, our sister KOL agency in the same group. We help you pick macro, micro, and nano KOLs whose audience fits your brand, write the brief, oversee the content, and report on the campaign.
During Bengkel BOS’s rebrand and new-branch openings, Creasa ran a KOL campaign with 50 nano and micro KOLs who own or could borrow a car. They visited a branch, tried an on-the-spot service, and posted about it on Instagram and TikTok. The target was 100,000 total views over 3 months, starting December 2024.
We run KOL campaigns end to end: strategy and brief, picking macro, micro, or nano KOLs, overseeing content, and reporting. KOL execution is done with Creasa, our sister KOL agency in the same group as Gwenchana.
We start from your campaign goal and target buyer, then check each candidate’s audience: who follows them, how active their engagement is, and whether their content has fit your product category before. Follower count alone isn’t the measure.
Instagram, TikTok, YouTube, X, and Facebook. We pick the main platform based on where your audience is most active.
Macro influencers reach many people quickly. Micro and nano influencers build trust in narrower markets, and you can usually work with more of them on the same budget. Many campaigns combine both.
We agree on the KPIs before launch, such as views, reach, engagement rate, clicks, or sales via a unique code. After the campaign you get a report per KOL and for the campaign overall.