Lawrence Philemon

Lawrence Philemon is a Business Partner Executive and Head of Performance Ads at Gwenchana Digital Solusindo. He works across paid and organic digital marketing, covering Meta Ads, Google Ads, and TikTok Ads on the paid side, as well as SEO, GEO, and content strategy on the organic side. He starts every account with an audit: find the waste, then decide what to fix. That discipline comes from his background in financial services, where understanding risk and client needs comes first.

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Do Facebook Ads work in 2026? The honest answer

Do Facebook Ads work in 2026? The honest answer

Yes. Facebook Ads still work in 2026, but the platform is no longer the deciding...

Clean editorial flat illustration for a digital marketing blog, 16:9 landscape. Concept: a real-time ad auction. Three stylized ad cards compete for one glowing feed slot on a smartphone screen. The center card has a small "bid" coin, a target/bullseye icon (relevance), and a star badge (quality), and it sits on top of a subtle scoreboard bar showing it has the highest score, while a larger-coin card beside it ranks lower. Style: modern minimal vector, soft geometric shapes, subtle gradients, generous negative space on the left third for a headline overlay. Color palette: deep charcoal background (#1e1d1c), warm gold accent (#e9d26f) for the winning card and highlights, small touches of blue (#007bff), off-white (#f1f1f1) for UI elements. No text, no logos, no real Facebook or Meta branding, no people, no watermark. High contrast, crisp edges, professional and trustworthy mood.

How Do Facebook Ads Work? The Auction, Explained

How do Facebook ads work? Through a real-time auction. Advertisers set a budget and audience,...

How to delete a Facebook ad account (2026 guide)

How to Delete a Facebook Ad Account (2026 Guide)

You can’t permanently delete a Facebook ad account. Meta only lets you deactivate one, through...

How to create retargeting ads on Facebook in 2026

How to Create Retargeting Ads on Facebook (2026 Guide)

To create retargeting ads on Facebook, install the Meta Pixel and Conversions API on your...

Why Is My Instagram Ad Not Delivering? (How to Fix It)

Why Is My Instagram Ad Not Delivering? (How to Fix It)

Your Instagram ad is most likely not delivering because of a billing issue, an ad...

How to measure ROI in digital marketing (2026 guide)

How to measure ROI in digital marketing (2026 guide)

Learning how to measure ROI in digital marketing starts with one formula: net profit divided...

Tableau Marketing Dashboard: Metrics That Prove ROI

Tableau Marketing Dashboard: Metrics That Prove ROI

A Tableau marketing dashboard pulls data from web analytics, CRM records, and ad-spend platforms into...

ROI Marketing Digital: Cara Hitung & Benchmark Ideal

ROI marketing digital: cara hitung dan benchmark ideal

ROI marketing digital adalah selisih pendapatan dan biaya campaign, dibagi biaya, lalu dikali 100%. Rumusnya...

Email Marketing Dashboard: Metrics, Template & Setup Guide

Email marketing dashboard: metrics, template & setup guide

An email marketing dashboard pulls your campaign metrics into one screen: opens, clicks, conversions, deliverability....